Does this sound like you?
"Our website isn’t bringing in enough leads and customers to meet our goals.”
“What we’ve been doing online isn’t working anymore, and we don’t know what else to do.”
“We need an experienced digital marketer on our team... but we're not ready to make a full-time hire yet."
If you are a leader in an organization working to drive social change today, you simply can’t afford not to have an effective online presence – one that reliably and consistently attracts the right users or customers.
But if you’re like most mission-driven organizations, you probably don't have the necessary talent, resources, and bandwidth to keep up with the ever-changing world of digital marketing.
If your website and digital marketing simply aren’t getting you the results you need to achieve your mission, you've come to the right place.
Hi, my name is Shane Rasnak.
I specialize in working with leaders of social impact organizations, helping them to acquire more customers and accelerate growth by leveraging the latest strategies and tools in digital marketing.
I can help you to...
- Identify your top marketing priorities so you can stop wasting time and money on things that don't deliver results.
- Rethink your digital strategy and implement projects that capitalize on the biggest growth opportunities in your organization.
- Drive growth on what matters most: get more users, leads, or customers from your website and digital marketing.
Click below to learn more about my professional background and experience.
What I can help you with
Website Redesign & Optimization
Develop a new website or redesign your existing one to improve conversion from visitors to users, leads, and customers.
I achieve this with...
- Improved brand positioning and compelling value propositions that put your customers first
- Customer-centric copywriting that hooks visitors' attention and educates them on why you are the best fit to solve their problems
- Best practices in User Experience (UX) and mobile optimization
- Strong Calls to Actions and opt-in forms that exchange value for contact information
- Email follow-ups and marketing funnels that nurture leads into customers automatically
- A/B tests that systematically improve your key conversion metrics over time
Drive more targeted traffic to your website based on a strategic assessment of the most appropriate tools/channels for your organization.
I achieve this with...
- Facebook Advertising
- Google Adwords
- Search Engine Optimization (SEO)
- Email Marketing
- Content Marketing
- Growth Hacking
- Partnership Strategy
- Analytics and Performance Tracking