Does this sound like you? 


“Our website isn’t bringing in enough leads and customers to meet our goals.”

“What we’ve been doing online isn’t working anymore, and we don’t know what else to do.”

“We need an experienced digital marketer on our team... but we're not ready to make a full-time hire yet."

If you are a leader in an organization working to drive social change today, you simply can’t afford not to have an effective online presence – one that reliably and consistently attracts the right users, leads, or customers.

But if you’re like most impact-driven organizations, you might not have the talent, resources, or bandwidth to keep up with the ever-changing world of digital marketing.

If your website and digital marketing simply aren’t getting you the results you need to achieve your mission, you've come to the right place. 


Hi, my name is Shane Rasnak.

Shane Rasnak Online Marketing

I specialize in working directly with leaders of impact-driven organizations to help them attract more customers, grow, and realize the positive changes they seek to create in the world. 

I can help you to...

  • Identify your top marketing priorities so you can stop wasting time and money on things that don't deliver results.
  • Rethink your digital strategy and implement projects that capitalize on the biggest growth opportunities in your organization.
  • Drive growth on what matters most: get more users, leads, and customers from your website and digital marketing.

Click below to learn more about my professional background and experience.

An excellent copywriter and strategic thinker, Shane stops at nothing to understand your customers and what they need. He knows how to organize complex marketing challenges into a concrete roadmap so you and your team can execute on a campaign quickly, thoroughly and effectively.
— Cosmo Fujiyama, Managing Director at University of Pennsylvania's Center for Social Impact Strategy
Shane is a seriously talented and deeply knowledgeable marketer, both in terms of overall strategy and also specifically with online tactics. He also does a great job of walking the ethical line with marketing, which makes perfect sense since he’s clearly in this to support mission-driven ventures.
— Cesar Gonzalez, CEO of StartingBloc Institute for Social Innovation
Shane’s marketing prowess was an invaluable asset to ReWork’s growth and success. His approach put our clients and customers at the center of our marketing design.
— Ashley Elmblad, Chief of Staff at ReWork

What I can do for you

Website Redesign & Optimization

Website Development

Develop a new website or redesign your existing one to improve conversion from visitors to users, leads, and customers.

I achieve this with...

  • Improved brand positioning and compelling value propositions that put your customers first
  • Customer-centric copywriting that hooks visitors' attention and educates them on why you are the best fit to solve their problems
  • Best practices in User Experience (UX) and mobile optimization
  • Strong Calls to Actions and opt-in forms that exchange value for contact information
  • Email follow-ups and marketing funnels that nurture leads into customers automatically
  • A/B tests that systematically improve your key conversion metrics over time

Digital Marketing

Online Marketing

Drive more targeted traffic to your website based on a strategic assessment of the most appropriate tools/channels for your organization.

I achieve this with...

  • Facebook Advertising
  • Google Adwords
  • Search Engine Optimization (SEO)
  • Retargeting
  • Email Marketing
  • Content Marketing
  • Growth Hacking
  • Partnership Strategy
  • Analytics and Performance Tracking