Fractional CMO for High-Trust Service Businesses
I step into the senior marketing seat, take marketing off your desk, and lead the team with AI-native systems.
Trusted by 100+ companies since 2014
Every campaign, hire, and budget call still waits on you while growth plateaus.
New clients still come through your relationships and referrals. Growth from here needs marketing that doesn’t run on your personal bandwidth.
A full-time CMO is a cost you can’t justify yet. Running it yourself is costing you the time and focus the business needs from you.
You carried it here on your back. The next stage shouldn’t ask the same.
Today, your marketing falls to a coordinator, a small team, or an executive covering it on the side. What’s missing is a senior leader setting the strategy. That’s the seat I step into.
I own the marketing decisions and hold the team accountable to winning new clients.
That starts with a comprehensive marketing strategy built to your growth targets, and a team reshaped to deliver it: restructuring roles, hiring, and adding vendors or specialists where needed.
I’m embedded in the business, not advising from the sidelines. Senior enough to own the strategy. Close enough to lead the team every week.
And experienced enough to do it under strict compliance rules, as I have for a $1B wealth management team.
Established small and midsize businesses, roughly $5–25M in revenue
Selling high-trust services to affluent clients: advisory firms, professional services, specialty practices, premium memberships
Marketing still runs through the CEO (or another senior leader doing it on the side), new clients lean on referrals, and there’s no unified strategy holding it together
If that’s you, let’s talk.
When we brought Shane in Neurovo was plateauing, without the clarity or organizational structure to see the next phase of growth. We were struggling with stability.
A year later we have a foundation: more accountability, better systems, and real clarity on the right levers to pull. We needed a real leader to keep the leadership team on track, and Shane has filled that role for us.
He is disciplined, knowledgeable and kind, and good at holding a team accountable. If you are fortunate enough to align with Shane’s availability, we would highly recommend making the investment. We would do it all over again.
Chris WaldenFounder, NeurovoBefore Shane, our marketing lacked consistency, strategy, and measurable data. He built that foundation from the ground up – a real strategy, disciplined execution, and reporting that finally showed us what was working.
Qualified applicants grew from 13 a month to a peak of 131, and $193,000 in ad spend produced roughly $2.4 million in member value.
More importantly, it gave me confidence we were building a repeatable growth engine instead of relying solely on referrals. If you’re looking for someone who can build a scalable marketing engine and create accountability through data, I’d confidently recommend Shane.
Matt KingCEO, GobundanceWe had never had a marketing strategy. We had a team that managed internal marketing and relied on member referrals and a couple of podcasts.
Shane built an actual growth strategy, backwards-mapped to where we wanted to go, with paid social producing leads from sources that had never converted, a 33-email nurture sequence (that was a game changer), and reporting that finally gave us visibility into what was working.
He ran it as a true CMO, setting the metrics and holding the team accountable, and eighteen months later we have an external marketing machine instead of an internal marketing team. If another COO asked me, I would say 100% do it. Worth every penny.
Stephanie BrackettCOO, GobundanceI had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed.
There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead.
Anna MillerExecutive Director of Online Education Marketing, NYUShane Rasnak has been a vital part of Condor Growth’s success over the past 6+ years, serving as lead strategist for our most challenging healthcare accounts. His expertise in digital marketing and paid media, combined with a strategic mindset, has driven exceptional results—including helping grow Nushama from zero to $250K/month. Shane’s ability to navigate healthcare regulations while building growth-focused campaigns sets him apart. He’s an indispensable collaborator whose commitment to results elevates everyone’s work.
Greg IorioCEO, Condor Growth / Chief Revenue Officer, NushamaShane is the ultimate Swiss Army Knife of digital marketing. If your marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital landscape, Shane is the trusted advisor you can go to get results.
Gareth HermannCo-founder & COO at Magic (digital marketing agency)Every time I solved a marketing problem for a client, I wrote down how. Twelve years and 100+ clients later, those write-ups are 39 playbooks, organized into a framework I call MomentumOS™.
Eight Growth Activators in three layers: strategy first, then the team, then the engines that bring in and convert clients, with AI and data on top once the core is working.
They are Strategic Clarity, Demand Engine, Nurture Systems, Conversion Engine, Customer Success, Team Performance, Data-Driven Intelligence, and AI Integration.
Each quarter we find the one constraint holding the business back and choose the two or three playbooks that go after it. That decision, and leading the team through it, is where I focus my time.
Start with the free diagnostic to see which activator is holding you back.
I’ve led marketing for a $1B wealth management team at a global wirehouse, under strict compliance rules.
As CMO of Gobundance, a national mastermind of 800+ investors and business owners, I took qualified applicants from 13 a month to a peak of 131 in under a year, with ad spend returning about 12x in member value.
Since 2014, I’ve served 100+ companies across professional services, education, and healthcare, including the University of Pennsylvania and NYU. At one B2B firm, the client-acquisition engine I built became its primary source of new business, and retainer revenue grew 64%.
Most marketing leaders now use AI to work faster. Few have installed a working AI system inside a company and led a team through adopting it.
That’s the work I lead, and it doesn’t end at launch: in a high-trust business, AI needs senior judgment and oversight every week, not a one-time install.
Most marketers study the affluent buyer – investors, business owners, high-income professionals.
I understand their world because I live in it. Over a decade in the New York City metro. Years inside business masterminds, leadership circles, and peer communities.
The instincts don’t come from research. They come from being one of them.
My practice is small on purpose. I’m embedded in each business I lead – in the team meetings and the decisions, not managing an account from a distance. That’s how you get a partner, not a vendor.
You built this on your name, your relationships, and your judgment. Now let a dedicated marketing leader carry it from here.
We’ll talk through where new clients come from today and what your growth targets need from marketing.