Run Marketing on a System, Not on Your Bandwidth

When we brought Shane in Neurovo was plateauing, without the clarity or organizational structure to see the next phase of growth. We were struggling with stability.

A year later we have a foundation: more accountability, better systems, and real clarity on the right levers to pull. We needed a real leader to keep the leadership team on track, and Shane has filled that role for us.

He is disciplined, knowledgeable and kind, and good at holding a team accountable. If you are fortunate enough to align with Shane’s availability, we would highly recommend making the investment. We would do it all over again.

Before Shane, our marketing lacked consistency, strategy, and measurable data. He built that foundation from the ground up – a real strategy, disciplined execution, and reporting that finally showed us what was working.

Qualified applicants grew from 13 a month to a peak of 131, and $193,000 in ad spend produced roughly $2.4 million in member value.

More importantly, it gave me confidence we were building a repeatable growth engine instead of relying solely on referrals. If you’re looking for someone who can build a scalable marketing engine and create accountability through data, I’d confidently recommend Shane.

We had never had a marketing strategy. We had a team that managed internal marketing and relied on member referrals and a couple of podcasts.

Shane built an actual growth strategy, backwards-mapped to where we wanted to go, with paid social producing leads from sources that had never converted, a 33-email nurture sequence (that was a game changer), and reporting that finally gave us visibility into what was working.

He ran it as a true CMO, setting the metrics and holding the team accountable, and eighteen months later we have an external marketing machine instead of an internal marketing team. If another COO asked me, I would say 100% do it. Worth every penny.

I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed.

There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead.

Shane Rasnak has been a vital part of Condor Growth’s success over the past 6+ years, serving as lead strategist for our most challenging healthcare accounts. His expertise in digital marketing and paid media, combined with a strategic mindset, has driven exceptional results—including helping grow Nushama from zero to $250K/month. Shane’s ability to navigate healthcare regulations while building growth-focused campaigns sets him apart. He’s an indispensable collaborator whose commitment to results elevates everyone’s work.

Shane is the ultimate Swiss Army Knife of digital marketing. If your marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital landscape, Shane is the trusted advisor you can go to get results.