Shane Rasnak

I specialize in working with leaders of mission-driven businesses and nonprofits –helping them to attract more customers and accelerate growth, using proven strategies for messaging and digital marketing.

Since launching my consulting business in New York City in 2014, I've worked with over 40 startups, non-profits, and mission-driven entrepreneurs.

I've served as an instructor at General Assembly's NYC campus for their 10-week digital marketing program, and taught numerous workshops for foundations, startups, and communities in NYC including Be Social Change and Centre for Social Innovation.

I also serve as an advisor at the New School's Impact Entrepreneurs Venture Lab Program, and have contributed articles on the topic of marketing and entrepreneurship to and Conscious Company Media.

Prior to my consulting business, I was a founding member and the Director of Marketing at ReWork, a recruiting company that matches mission-driven talent to socially innovative and impactful organizations.

ReWork has been featured in Harvard Business Review, Inc, the Wall Street Journal, Times, GOOD, Forbes, and Fast Company; and grew to a team of ten employees and 50,000 users in 5 years before it was acquired by Koya Partners in 2017.

I graduated from Cornell University in 2009 with a B.S. in Applied Economics and Management, and studied internationally with Semester at Sea.

My mission is to support the growth of innovative, entrepreneurial organizations that are driving change toward a more sustainable and equitable world.