For Education, Healthcare & Service Businesses
Meta, Google, LinkedIn, and TikTok ads run by a senior marketer, not a junior account team, and built to bring in qualified leads, not just clicks.
Running paid media for 100+ companies since 2014
You’re spending on ads, but no one senior is doing the work and reading the numbers.
An agency often puts a senior strategist on the sales call and a junior account manager on your account. A freelancer usually covers one platform, without the tracking or strategy around it. In-house, the job often lands on a junior team member without much paid media experience, and budget is wasted on trial and error.
Each option leaves the same gap: a senior marketer who runs the campaigns and answers for the results.
You work with me directly. I set the strategy, write the ads and direct the creative, set up conversion tracking, and build and manage the campaigns. Nothing gets handed to a junior team.
I use AI tools to monitor accounts and pull reporting faster, so your fee pays for judgment, not busywork.
Program directors who need more qualified applicants for degrees and certificates. I’ve run campaigns for more than 15 University of Pennsylvania programs across five schools, including the Weitzman School of Design, and for NYU’s online education team.
Owners and marketing leads ready to grow beyond referrals. As fractional CMO at Gobundance, a national mastermind of 800+ investors and business owners, I took paid acquisition from one $20-a-day campaign to a program across Meta, Google, and YouTube (read the case study).
Medical and specialty practices that need a steady flow of new patient inquiries, including elective-procedure practices competing for patients in crowded local markets. Every campaign follows each platform’s healthcare advertising rules and respects patient privacy.
If that’s you, let’s talk.
I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed.
There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead.
Anna MillerExecutive Director of Online Education Marketing, NYUShane is the ultimate Swiss Army Knife of digital marketing – he can lead a team with his brilliant strategy and his strong project management skills OR he can roll up his sleeves and write the copy and manage the ads himself. If your digital marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital marketing landscape, Shane is the trusted advisor you can go to get results.
Gareth HermannCo-founder & COO at Magic (digital marketing agency)Shane brought much-needed focus to our digital ads campaigns. This quickly brought better outcomes for us, such as significantly lower cost per click. We're so grateful for his overall attention to detail, commitment to excellence, and responsiveness. But we're most grateful for how much he shared our goal to reach genuinely interested leads. Shane never wanted us to just see better numbers - he wanted to make sure our campaigns were reaching the right people. Thank you Shane! We couldn't have done this without you.
Carol YuProduct Manager, CuemathI review your current campaigns, tracking, funnel, and targets to find where spend is being wasted and what’s worth scaling.
A plan built around one goal – applications, leads, or sales – with the platforms, audiences, and budget split to reach it.
I write the ads, set up conversion tracking, launch the campaigns, and adjust them as the data comes in.
A short report on the metrics tied to your goal: what changed, why, and what I’m doing next.
I take on a small number of paid media accounts, so each one gets my direct attention every week.
If you also need senior marketing leadership around the campaigns, see what a fractional CMO does.
An agency often sells you with a senior strategist, then hands the day-to-day work to a junior account manager. A freelancer typically runs one platform without the tracking or strategy around it. With me, there’s no hand-off: the senior marketer on your intro call is the one who plans, builds, manages, and reports on your campaigns.
Meta (Facebook and Instagram), Google (Search, Display, and YouTube), LinkedIn, and TikTok. I recommend a mix based on where your buyers are and what your budget can support, rather than running every channel at once.
I write the ad copy and develop the static image ads from your brand assets and photos. I don’t produce video. When a campaign needs it, I give creative direction to your team or a freelance video editor, so the footage is built for the ad from the start.
Every week you get a short report on the metrics tied to your goal, such as cost per lead, applications, or sales, plus what I changed and what comes next.
Paid media management is a monthly retainer with a three-month minimum, so the campaigns have time to learn and improve before we judge them.
If paid ads are one piece of a bigger problem – no clear marketing strategy, a team that needs leading, several channels with no one owning results – you need senior leadership above the campaigns. That’s what my fractional CMO work covers.
Book an Intro Call. We’ll look at your goals and your current or planned campaigns and decide whether we’re a fit. If you’d rather start on your own, the free MomentumOS Diagnostic scores your marketing across eight areas in 5–8 minutes.
The intro call is free. On it, we’ll:
Last updated November 2, 2026