Accelerate Your Growth With Paid Media
Get a dedicated expert to manage your digital ad campaigns, without breaking the bank. Custom paid media solutions that grow with you.
Are you struggling to get the most out of your digital advertising budget?
Feeling overwhelmed by the complexity of paid media platforms?
You're not alone. Many companies big and small find themselves caught between ineffective in-house efforts and full-service agencies that are too expensive to sustain long-term.
With over 10 years of experience managing successful paid media campaigns for over 85 organizations, I offer a unique blend of expertise and affordability.
Whether you're just starting your first paid media campaign or looking to scale your existing campaigns to five or six figures per month, I'll help you build customized campaigns to reach your ideal customers and achieve your business goals.
Why Over 85 Companies Have Trusted Shane With Their Marketing Strategy & Ad Budgets
Proven Expertise
• 15+ years in digital marketing and advertising
• Track record of successful campaigns since 2014
• 85+ companies served
Cost-Effective Management
• Pay a fraction of marketing agencies or full-time paid media specialists
• Simple, transparent, predictable fees
Flexible, Long-Term Partnership
• Design a streamlined scope focused on just what you need, while leveraging your team’s strengths & existing assets
• Affordable rates that allow for stable, long-term collaboration
• Flexible agreements that allow you to pause, pivot, or scale up according to your needs
Scale Profitable Campaigns Across Today’s Most Effective Online Platforms
My expertise spans across the most effective digital advertising platforms available today, allowing you to reach your audience wherever they are online.
Meta Ads (Facebook, Instagram)
Google Ads (Search, Display, Youtube)
LinkedIn Ads
TikTok Ads
A Paid Media Expert You Can Trust, Without Agency Prices
I leverage cutting-edge AI tools and the latest best practices to maximize your ROI, while keeping costs significantly lower than traditional agencies or a full-time hire.
With over a decade of experience directly managing the full scope of paid media campaigns – including strategy, creative, conversion tracking, campaign management, analysis, and reporting – I provide the expertise of an agency team without the overhead.
My Clients Are…
Small to Medium-Sized Businesses
Entrepreneurs and leaders looking to go beyond organic content marketing to accelerate their growth.
Educational Institutions
Directors/administrators of graduate and executive programs seeking to boost applications and enrollments through targeted advertising.
Healthcare Companies
Medical practices and health tech startups navigating the complexities of digital advertising with HIPAA compliance.
What Shane’s Clients Have to Say
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"I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed. There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead."
— Anna Miller, Executive Director of Online Education Marketing, NYU
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"Shane is the ultimate Swiss Army Knife of digital marketing – he can lead a team with his brilliant strategy and his strong project management skills OR he can roll up his sleeves and write the copy and manage the ads himself.If your digital marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital marketing landscape, Shane is the trusted advisor you can go to get results.”
— Gareth Hermann, Co-founder & COO at Magic (digital marketing agency)
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"Shane brought much-needed focus to our digital ads campaigns. This quickly brought better outcomes for us, such as significantly lower cost per click. We're so grateful for his overall attention to detail, commitment to excellence, and responsiveness. But we're most grateful for how much he shared our goal to reach genuinely interested leads. Shane never wanted us to just see better numbers - he wanted to make sure our campaigns were reaching the right people. Thank you Shane! We couldn't have done this without you."
Carol Yu, Product Manager, Cuemath
A Proven Process for Successful Campaigns
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I start with a comprehensive audit of your current digital marketing efforts, business model, and growth targets. This thorough analysis helps identify key opportunities and informs our tailored strategy.
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Based on our findings, I design a bespoke paid media plan that integrates seamlessly with your overall marketing mix. We focus on the platforms and tactics that will drive the most impact for your specific goals, whether that's lead generation, sales, or brand awareness.
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I develop the ad creative, set up conversion tracking, build the campaigns, and manage them with precision. I regularly monitor and optimize your campaigns, ensuring maximum ROI and effectiveness.
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You'll receive clear, concise weekly reports that detail performance based on the metrics you care about. These reports, coupled with my strategic insights, empower you to make data-driven decisions for sustained growth.
Ready to Transform Your Paid Media Results?
Schedule Your Free Discovery Session
Let's explore how we can work together to build winning campaigns that generate new leads and customers, on demand. I offer a free, no-obligation Strategy Session to qualified organizations.
During this session, we will…
Discuss your current marketing challenges and goals
Explore strategies to improve your paid media performance
Identify opportunities to reduce your agency fees by 20% or more
Don't let another day go by with underperforming campaigns or inflated agency fees. Take the first step towards more effective, cost-efficient paid media management.