Outgrown Founder-Led Marketing? It's Time to Install What Comes Next.
Fractional CMO for premium brands in health, wealth, and community – installing the leadership, systems, and AI-native execution that take growth past the founder.
Are You Still the CMO of Your Own Company?
You're stuck in the strategy meetings, the team check-ins, the marketing reviews while growth plateaus. The team can execute. They can't lead themselves.
You've proven the offer. Now growth depends on a real marketing engine – not your personal bandwidth.
Hiring a $300K+ full-time CMO feels excessive for where the business is. Staying in the driver's seat is costing you time, focus, and the strategic altitude the next chapter requires.
You carried this here on your back. The next stage shouldn't ask that of you.
So Who Carries It From Here?
A Fractional CMO. Senior enough to own the strategy. Embedded enough to protect the brand. Right-sized for the stage – executive marketing leadership without the $300K line item.
My practice is capped at two CMO engagements at a time. Small by design. That's how you get a partner, not a vendor.
Here's what that leadership actually delivers.
What You Gain With a Fractional CMO
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Owns positioning, messaging, and channel strategy across the full funnel
Acquisition roadmap tied to CAC, LTV, and pipeline metrics
The marketing decisions that don't belong in your inbox anymore
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Align your in-house team, freelancers, and agencies under one strategy
Install accountability, clarity, and execution systems that survive your absence
AI-native workflows that multiply what a lean team can produce
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Daily marketing decisions stop routing through the founder/CEO
Team check-ins, campaign reviews, and strategic calls stop requiring your presence to function
Calendar and headspace back for the work only you can do
Here's how I install all of it: a proprietary framework called MomentumOS™.
MomentumOS™ — The Operating System Behind the Work
Built over a decade of marketing leadership inside premium businesses.
Eight Growth Activators cover the full surface area of modern marketing: positioning, acquisition, content, conversion, events, retention, data, and AI. Each quarter we diagnose where the business is constrained, prioritize the two or three activators that will move the number, and deploy the playbooks.
No guesswork. No tactic-of-the-month. A durable system your team can run.
Why Choose Shane Rasnak
A Decade-Deep Track Record
85+ engagements since 2014 – across health, education, professional services, and other markets defined by long-cycle trust and sophisticated buyers. The common thread isn't a vertical. It's a shape: premium positioning, high-ticket offers, buyers who can't be marketed to the way mass-market brands are.
AI-Native Execution
AI isn't a tagline I added – it's the operating layer behind everything I deliver, and the capability I install inside your team. Your team stays lean. Your output multiplies. Marketing becomes a growth driver, not a cost center.
Shared Taste & Context with the Buyer
Most marketers study the affluent buyer – sophisticated, growth-oriented, ambitious. I understand their world because I live in it. Over a decade in the New York market. Years inside business masterminds, leadership circles, and peer communities. The instincts don't come from research. They come from being one of them. That's an edge research can't manufacture.
Who I Work With
Founders and operators of premium businesses in health, wealth, or community – $2M–$50M in revenue, offers priced at $10K and up
Private memberships, masterminds, personalized healthcare, executive education, and the boutique agencies and consultancies that serve them
Growth is bottlenecked by founder-dependence, lack of a unified strategy, and fragmented execution
If that’s you, let’s talk.
What Shane’s Clients Have to Say
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"I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed. There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead."
— Anna Miller, Executive Director of Online Education Marketing, NYU
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"Shane Rasnak has been a vital part of Condor Growth’s success over the past 6+ years, serving as lead strategist for our most challenging healthcare accounts. His expertise in digital marketing and paid media, combined with a strategic mindset, has driven exceptional results—including helping grow Nushama from zero to $250K/month. Shane’s ability to navigate healthcare regulations while building growth-focused campaigns sets him apart. He’s an indispensable collaborator whose commitment to results elevates everyone’s work."
Greg Iorio, CEO, Condor Growth / Chief Revenue Officer, Nushama
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"Shane is the ultimate Swiss Army Knife of digital marketing. If your marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital landscape, Shane is the trusted advisor you can go to get results."
— Gareth Hermann, Co-founder & COO at Magic (digital marketing agency)
Ready to Stop Being the CMO of Your Own Business?
Your heroic efforts got you here. Let a dedicated marketing leader carry it from here.