MomentumOS™ Diagnostic

Uncover the #1 Marketing Constraint Holding You Back

This diagnostic will help you pinpoint which of the 8 Growth Activators™ are limiting your momentum – and where your next big breakthrough is hiding.

You’ll receive a short, personalized assessment by Shane Rasnak – highlighting your biggest growth opportunity and most leveraged next step.

Estimated time: 5–8 minutes

Step 1 of 4

How Aligned Is Your Marketing?

On a scale from 1 to 5, how strong is your company in the following areas? 1 = Weak / Absent, 5 = Best-in-class.

Company Vision

Clarity and alignment around your company’s long-term direction, purpose, and goals.

1 = Weak / Absent5 = Best-in-class

Brand & Positioning

How clearly and competitively your brand is differentiated in the market.

1 = Weak / Absent5 = Best-in-class

Marketing Leadership

The presence of a dedicated, experienced marketing leader who aligns vision, team, and execution.

1 = Weak / Absent5 = Best-in-class
Step 2 of 4

Assess Your Growth Engine – The 8 Growth Activators™

Rate your company’s strength in each area below, according to the scoring guidelines provided for each Growth Activator™.

1. Strategic Clarity

Do you have a clear, aligned, and comprehensive marketing strategy that drives consistent execution and growth?

  • 1We’re unclear on positioning, audience, or goals. Marketing feels reactive.
  • 3We have a general strategy, but it’s not consistently applied or aligned across the team.
  • 5We have a clear strategy that aligns our positioning, messaging, campaigns, and offers – so everything from ads to sales calls is consistent, competitive, and driving toward the same goals.

2. Demand Engine

Do you have a resilient, multi-channel system for driving consistent traffic and lead flow?

  • 1We rely heavily on 1–2 channels or referrals. Lead gen is unreliable.
  • 3We have some channel diversity, but results are inconsistent or hard to scale.
  • 5We have a high-performing, diversified marketing engine across paid, organic, outbound, and partner channels – scalable and ROI-positive.

3. Nurture Systems

Are you effectively moving leads from awareness to readiness through follow-up, content, and automation?

  • 1We rarely follow up. Leads drop off after initial contact.
  • 3We have basic automation or content in place, but it’s not well-targeted or optimized.
  • 5We deliver timely and effective nurture campaigns to new leads consistently, at scale – using automation and authentic content to educate, build trust, and turn cold leads into ready buyers.

4. Conversion Engine

Are your funnels, sales systems, and offers converting at a high rate – consistently?

  • 1We get leads, but conversion is low or unpredictable.
  • 3Some offers convert well, but results vary by channel or team.
  • 5We consistently close high-ticket sales through strong funnels, consistently track KPIs for every stage of the funnel, and have an ongoing plan to improve conversion rates over time.
Step 3 of 4

Assess Your Growth Engine – The 8 Growth Activators™ (continued)

Rate your company’s strength in each area below, according to the scoring guidelines provided for each Growth Activator™.

5. Customer Success

Do your clients achieve outcomes that fuel retention, referrals, and long-term LTV?

  • 1Churn is high or we’re unsure if clients are truly succeeding.
  • 3We deliver a solid experience and outcomes, but referrals and expansion are inconsistent.
  • 5We deliver outcomes that earn loyalty, increase LTV, and turn clients into raving fans who drive growth through referrals and repeat business.

6. Team Performance

Does your team execute with clarity, ownership, and high accountability?

  • 1Execution is inconsistent. The team is reactive and overly dependent on the founder/CEO/COO to stay on track.
  • 3We have strong contributors but lack clear rhythms, accountability systems, or shared priorities.
  • 5With clear roles, defined rhythms, and shared KPIs, the team moves fast, owns outcomes, and executes at a level that drives measurable growth – without constant oversight.

7. Data-Driven Intelligence

Are your marketing decisions driven by clear, trusted data and KPIs?

  • 1We don’t track consistently or trust the data we have.
  • 3We track key metrics, but reporting is manual or slow to drive action.
  • 5Our dashboards and data flows give us timely insight across the funnel – so we can optimize faster, reduce waste, and scale smarter.

8. AI Integration

Are you leveraging AI to improve execution speed, content quality, team productivity, and quality of decision-making?

  • 1AI use is individual and ad hoc. People use chat tools on their own, with no shared standards or review, and no one owns AI in marketing.
  • 3AI is built into defined marketing workflows, with shared brand inputs, a review step, and a person accountable for it. People still run each step; AI assists inside them.
  • 5AI agents connected to your CRM, analytics and content tools run multi-step workflows end to end – research, drafting, reporting, list building – with people approving at set checkpoints. Every role works this way, leadership uses AI for planning and analysis, and the results are measured.
Step 4 of 4

Where Should We Send Your Results?

You’ll receive a copy of your assessment, and (if requested) a personalized recommendation.

We’ll send your personalized summary and recommendation here.