Digital Marketing for
Mission-driven Organizations
Refine Your Message, Focus Your Strategy, and Accelerate Growth
Does this sound like you?
"Our website isn’t bringing in enough leads and customers to meet our goals.”
“What we’ve been doing online isn’t working anymore, and we don’t know what else to do.”
“We need an experienced digital marketer on our team... but we're not ready to make a full-time hire yet."
If you are a leader of a business or nonprofit with a BIG mission to make a difference in people’s lives, you can’t afford not to have an effective digital strategy – one that reliably and profitably attracts the people you want to serve.
But let’s face it. You’ve got enough on your plate, and trying to keep up with all the noise, confusing technology, and constant changes in the world of digital marketing can be overwhelming for anyone.
If your marketing efforts aren’t getting you the results you need to achieve your goals for growth, revenue, and impact (and you’re looking for help), you've come to the right place.
Your Strategic Partner in Driving Growth Online
Hi, my name is Shane Rasnak.
My specialty is helping growing organizations to…
✓ Identify top marketing priorities so you can stop wasting time and money on things that don't deliver results.
✓ Focus and scale up your digital strategy, getting you on track to doubling your growth in 6-12 months.
✓ Refine your message so you can confidently communicate the value you provide, building an online presence that makes you stand out in your market.
✓ Accelerate growth on what matters most: get more leads, customers, and sales from your website and digital marketing.
“In a few short weeks, Shane was able to build a solid, organized, and thoughtful strategy in ramping up our digital efforts for our e-commerce business. We're now seeing continued improvement on our returns and a clear path forward to improve our user experience, messaging, creative, and audience testing. Shane took the time to understand our goals and put us in a place to work to reach them. Can't say enough about his work - would recommend to any company or organization looking to grow and focus their digital strategy.”
– Cameron Blossom, Co-founder of Storied Hats
“An excellent copywriter and strategic thinker, Shane stops at nothing to understand your customers and what they need. He knows how to organize complex marketing challenges into a concrete roadmap so you and your team can execute on a campaign quickly, thoroughly and effectively.”
- Cosmo Fujiyama, Former Managing Director at University of Pennsylvania's Center for Social Impact Strategy
“Shane is the ultimate Swiss Army Knife of digital marketing – he can lead a team with his brilliant strategy and his strong project management skills OR he can roll up his sleeves and write the copy and manage the ads himself.
If your digital marketing efforts are not generating enough revenue, new customers or donations AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital marketing landscape, Shane is the trusted advisor you can go to get results. ”
Gareth Hermann, Co-founder & COO at Magic
A Simple, Proven Process for Breakthrough Results
1. Analyze
Critically analyze your current messaging & marketing, and uncover your biggest opportunities for driving rapid growth
2. Strategize
Refine your messaging and develop a step-by-step roadmap towards launching your new digital strategy
3. Execute
Update your online presence and launch targeted campaigns using cutting-edge tools & strategies, customized for your market
4. Grow
Systematically improve your results over time with analytics and data-driven insights – leading to rapid growth in traffic, leads, and revenue